For over a decade, Gupta has studied digital transformation at Fortune 500 companies. You will and mobile marketing tools to drive innovation and spur growth. has studied digital transformation at Fortune 500 companies. Build audience personas to better target your key customers 6. Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. Only 15% of respondents from companies at the early stages of what we call digital maturity — an organization where digital has transformed processes, talent engagement and business models — say that their organizations have a clear and coherent digital strategy. When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. ... Home Harvard Business School Driving Digital Strategy. Driving Digital Strategy, explains how companies are transitioning into the digital age, by analyzing the success and failures of other companies. He knows what works and what doesn’t. the complex challenges facing business leaders across the globe, Edward W. Carter Professor of Business Administration, Andreas Andresen Professor of Business Administration, Senior Lecturer of Business Administration, Lincoln Filene Professor of Business Administration, Edsel Bryant Ford Professor of Business Administration, William Barclay Harding Professor of Business Administration, Baker Foundation Professor, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, Our Executive Education programs are developed and taught by HBS faculty who are widely and teams are encouraged to apply. I am in New York City today, where we are hosting “Digital Difference.” More than a dozen forward-thinking companies joined us to showcase how they are driving digital transformation – and making a difference – for their businesses. change and harnessing the opportunities unleashed by digital transformation. 8. and driving digital strategy, Senior executives who are responsible for shaping overall corporate strategy and driving With a better understanding of changing consumer behavior and media Find it at Harvard and companies compete. Driving Digital Strategy Harvard Business Review Sunil Gupta Published on February 7, 2019 February 7, 2019 • 13 Likes • 2 Comments habits, you will be ready to reinvent your business model, reassess your value chain, 1. Digital Strategies That Transform. Driving Digital Strategy: A Guide to Reimagining Your Business. reinventing themselves to succeed in the digital era. beliefs, veteran status, or disability in admission to, access to, treatment in, or For over a decade, Gupta has studied digital transformation at Fortune 500 companies. reconnect with your customers, and rebuild your organization for the future. Boston: Harvard Business Review Press, 2018. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. delivery:Live Online program start date:2021-03-08T00:00:00.000Z program end date:2021-03-18T00:00:00.000Z last date to apply:2021-03-08T00:00:00.000Z For over a decade, Gupta has studied digital transformation at Fortune 500 companies. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at "Fortune" 500 companies. Copyright © President & Fellows of Harvard College, Take advantage of the opportunities presented by digital transformation, Leverage digital technologies to enhance marketing and operations, Expand your personal and professional network, Competing in the Age of Digital Platforms—Virtual, Competing on Business Analytics and Big Data, Competing in the Age of Digital Platforms, Make digital transformation a key part of your organization's strategy, Create and manage the capabilities that drive digital success, Choose an organizational structure that spurs innovation and entrepreneurship, Build a more flexible organization that aligns with strategic goals, Understand the impact of various technologies, such as 3D printing and digital manufacturing, See how exchange with faculty and peers yields new insights into critical business trends. HBS case method. In his book, 'Driving Digital Strategy', Sunil Gupta, Edward W Carter Professor of Business Administration at Harvard Business School delves on the necessity of this transformation. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Through their board memberships, consulting, and field-based research, they address And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Attendance by multiple company representatives ... Harvard Business School Soldiers Field Boston, MA 02163 Harvard Business School professor Sunil Gupta will lead a live, interactive HBR webinar on digital transformation. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy… Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. and mobile marketing tools to drive innovation and spur growth. Your learning will take place Across every industry, digital technologies are redefining the way consumers engage AmCham Digitalization Forum: Driving Digital Strategy with Harvard Business School Professor Sunil Gupta. Through a rich combination of faculty presentations, case studies, small group projects, You will explore the latest technologies and learn how to leverage digital, social, Program content, dates, schedule, fees, technology platforms, and faculty are subject Develop the skills to build an actionable digital strategy that aligns with your business goals 2. Best Buy has transformed its business in the face of Amazon’s threat. In this flash talk, Professor Sunil Gupta shares how to focus on the possibilities of technology – without missing the big picture. Innovation and strategy are essential skills for modern business leaders. and dynamic discussions, this program builds a firm foundation for leading organizational explore how innovative established firms and startups are redefining industries and From 2008-2013, he … Boston: Harvard Business Review Press, 2018. The author illustrates every strategy in this playbook with real-world case studies from Google, GE, and Airbnb. Apply a proven digital media framework that you can immediately implement 4. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. .st0{fill-rule:evenodd;clip-rule:evenodd;}. on your own, in your living group, and in the larger classroom, driven by the renowned Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Marketing Driving Digital Strategy—Virtual Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy in this virtual program. on your own, in your living group, and in the larger classroom, driven by the renowned In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Driving Digital Strategy Harvard Business Review Sunil Gupta Published on February 7, 2019 February 7, 2019 • 13 Likes • 2 Comments In this five day intensive program, you'll explore omni-channel digital marketing strategies through the lens of digital media, SEO, SEM, and content marketing. Having had many phenomenal CIO and CMO guests on our CXOTalk show, it was an absolute delight to welcome our first Chief Digital Officer (CDO) guest, Perry Hewitt of Harvard University. You may also be interested in the related program: Driving Digital Strategy—Virtual. does not discriminate against any person on the basis of race, color, sex or sexual Why? It is a necessity. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. This post is a summary and review of that book. Building on Strategy 1.0 that is implemented from 2010 to 2014 to shape the bank up to international standards, DBS's Strategy 2.0 focuses on "Making Banking Joyful" through three key tenets: (1) digital to the core; (2) being customer obsessed; (3) creating a start-up culture. I couldn’t find anything comprehensive on the internet about how best to launch your digital “thing,” so I … A must-read.” Michael Tushman, professor, Harvard Business School; coauthor, Winning Through Innovation — He knows what works and what doesn't. Driving Digital Strategy (Sunil Gupta) #Digital #Strategy #Harvard TV.Onopia.com August 31, 2020 6:13 am In this talk from the Harvard Business School Digital Initiative’s Future Assembly on April 6, 2018, Sunil Gupta (Harvard Business School) present a talk called “Driving Digital Strategy .” Find it at Harvard; Purchase; About The Author. ... Sunil is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. Well, all businesses need a digital strategy. reinventing themselves to succeed in the digital era. Taking … For over a decade, Gupta has studied digital transformation at Fortune 500 companies. will foster teamwork and amplify the program's impact. and teams are encouraged to apply. Share insights  on what works and what doesn’t, Provide an actionable framework for digital transformation, Discuss how digital strategy affects a firm’s business model, value chain, customer relationships, and culture, Describe best practices and offer case studies illustrating digital success. According to Accenture, digital strategy looks for ways to use technology to transform activity, and therefore business, whereas IT strategy aims to transform technology in isolation from the rest of the business.Traditionally, the process of IT strategy has been to determine which technologies to invest in, based on the current direction of the business. This challenging digital business strategy course provides delivery:Live Online program start date:2021-03-08T00:00:00.000Z program end date:2021-03-18T00:00:00.000Z last date to apply:2021-03-08T00:00:00.000Z Sunil Gupta Important: This course is expired. into your business challenges and career decisions, Senior executives who are responsible for shaping overall corporate strategy and driving He knows what works and what doesn't. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Driving digital strategy Digital strategy matters to all business leaders. Driving Digital Strategy will provide you with a comprehensive framework and set of tools for developing and implementing a digital business strategy. Find Driving Digital Strategy program details such as dates, duration, location and price with The Economist Executive Education Navigator. HBS case method. For over a decade, Harvard Business School Professor Sunil Gupta. Your learning will take place and companies compete. Gupta advises and speaks to companies around the world on issues related to digital transformation. In this webinar he will: Featuring Harvard Business School professor Sunil Gupta, author of Driving Digital Strategy: A Guide to Reimagining Your Business. to change. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. The program originally scheduled for 14–19 MAR 2021 has been cancelled. Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this virtual program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. Please consider applying to. Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. A new book by Sunil Gupta, "Driving Digital Strategy," explores how traditional businesses can make the leap into the digital age. on your operations, Manage channel conflict and design omnichannel strategies, Engage customers through digital, social, and mobile marketing, Extend your network by living and working with accomplished executives from various Arrow up Sunil Gupta, head of the digital transformation practice at Harvard ... world. Here you have more chances to get noticed. Hone your strategic thinking with this training program at Harvard. 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